Skills
B2BRetentionActivation
Stage & Sector
Series A | Marketplace
- Owned the product strategy, roadmap, and experimentation backlog for the employer’s core product.
- Redesigned the activation flow for the employer’s product, increasing activation by 20pp and fill rate (north star metric) by 7pp.
- Restructured the Customer Success strategy and team, led a 4-person team in Utah as interim manager.
- Executed demand generation experiments in NYC, NJ, and Philly with no engineers and <$1K budget to start the inbound sales channel getting 100 qualified B2B leads in the first week.